DL Down3r, born James Williams, is a Californian west coast rapper who left 10 years of prison behind him and went on to record his global viral hit “Suga Boom Boom”, becoming the social star known as “Mr. Suga Boom Boom”.
DL Down3r delivers a wide catalogue of Hip Hop’s best sub-genres and puts you through almost every emotion possible. After signing to Blue Pie Records and DJ Central Records in 2015, he made a name for himself in 2016 with his major hit “Suga Boom Boom”. The song became as influential as could be in today’s digital era, and put Down3r on the map of West Coast rap. From a young age, DL hasn’t had the easiest life. Growing up in some of the toughest neighborhoods in Los Angeles and being locked up in federal prison for 10 years, Down3r has walked down roads that many people never travel, and in some cases would never want to.
Thanks to his passion for music, Down3r focused on his artistic career and put blood, sweat, and tears into a body of work that would eventually put his old life behind him, start a new chapter, and spread a message to inspire people.
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